As a fan of film director Kevin Smith’s work, I’ve been eagerly awaiting the arrival of his newest film, Zack and Miri Make a Porno.

What I didn’t count on is that I’d be thoroughly enjoying the print advertising debacle that is heralding the approach of Mr. Smith’s film.

You see, with a title like Zack and Miri Make a Porno, the Weinstein Company, which is in charge of the film’s release, is running into some marketing and advertising issues. In some family-friendly venues, the movie’s title is enough to ruffle some feathers, and as far as having movie stills to promote the film, well . . .

Don’t worry, Moms and Dads—I’m not going there.

What I am going to say, however, is that it’s a cool predicament to be in, if you are an advertising exec. It’s not money you’re worried about, it’s content. Which means pulling every trick that you’ve ever learned in college as an advertising or a marketing major.

Have you seen the billboards? Creative, though tame considering the title of the movie they promote.

CampusCompare lists hundreds of schools offering majors in advertising or marketing. Major in one of these programs and one day you, too, can help Kevin Smith out of another advertising dilemma.

Have you ever heard of the terms “contract gym” or “contract PE”? Maybe your school calls it something different, so bear with me for a moment. The gist is that instead of getting sweaty during the school day, you sign an agreement that you will go to your local gym, YMCA, JCC, etc. at least two times a week for an hour to work out on your own time.

In my humble opinion, this is the most brilliant idea ever.

With all due respect to my own high school gym teacher, a very cool lady who actually lived around the corner from me when I was growing up, I would have much preferred this method of staying fit. I would have gladly ditched kickball and floor hockey to head to the gym and take a class in kickboxing, Spin, yoga, etc. Not only would I truly feel that I burned some calories, but it would also establish a lifelong habit of regular exercise, not to mention going to my college fitness center on a regular basis.

That’s where the brilliant part comes in. Instead of encouraging the idea that gym is only for the athletically inclined, contract gym allows non-athletes to find a physical activity that they enjoy enough to do on a regular basis. If you haven’t already heard, many Americans are obese. This is an awesome way to counterattack that trend, not to mention avoiding the Freshman 15 that Joe Campus wrote so eloquently about last week.

Your thoughts?

Almost every college-bound student has heard of the Freshman 15, and if you haven’t yet, you will soon.  The Freshman 15 is talked about often because it’s so prevalent on college campuses throughout the United States.  We felt the need to come to the rescue, and give you CampusCompare’s tips on how to stay in shape on campus.

…but before getting to that, we just wanted to give you heads up about the newest feature released by CampusCompare - the “What Are My Chances?” Calculator!  Be sure to check it out! Without further ado, here is the list:

Sports / Exercise:
One of the easiest ways to make sure you stay in shape while you’re on campus is to get yourself into a good routine of going to the gym.  Ideally, you should go at the same time every day so it becomes a habit.  Work around your class schedule to find an hour every day to exercise, whether it’s to lift weights, hit the elliptical machine, or if it’s nice out, run a few miles around campus.

Another great way to encourage fitness during college is the intramural program.  Your school offers intramural sports as a way to convince you to keep active…so instead of sitting around this fall watching college football every night, get out and play!  We promise no fans will boo you when you drop a pass.

“Lite-n Up” on the Partying:
It’s one thing to take off a few extra pounds by exercising…but wouldn’t it be that much easier if the pounds weren’t there in the first place?  Here’s one way to make that happen: “Lite-n up” when you party.  Now, we’re not claiming that by drinking a twelve-pack of lite beer every night you’ll lose weight.  What we are saying is that next time you order a rum and Coke at the bar, you should ask for a diet and avoid a few extra calories.

Another consequence of drinking, as we’re sure you’re aware, is hunger, a.k.a. the drunk munchies.  So as long as you’re watching what you drink, you might as well watch what you eat when you’re drinking.  Next time you go to the grocery store to pick up some snacks for the dorm room, keep an eye out for something healthy…if you have a bag of baked Lay’s or a box of Wheat Thins around when you come home after a night out drinking, you’ll be less likely to make that 1am call to Domino’s Pizza.

Everyday Activities:
How many times do you leave your dorm and return each day?  I lived on the fourth floor of my Suite building last year, and I would guess that I left the building an average of three or four times per day.  Every day I took the elevator up and down, when I very easily could have walked the three flights of stairs.  It’ll keep your legs looking great in shorts and help you trim a few extra calories.  Do yourself a favor: unless it’s move-in day and you have to get a TV to the top floor, take the stairs.

Does your school allow you to keep a car on campus?  If not, do they offer a good bus service around the local neighborhood?  Either way, if you need to make a trip that’s less than a mile - to the grocery store or the pharmacy, for example - don’t drive or take the bus, hoof it.  Walking is a great way to burn calories and stay active, not to mention it’s much more conducive to socializing than taking a car or bus.

Study Habits:
This may seem like an odd item to put on this list, but you’d be surprised at how big of a factor studying is to putting on weight.  This manifests itself in two forms: stress and study-snacking.  So the first lesson we’re going to put out there for you is, “do not get stressed out!”  This seems pretty cliché, but it is worth repeating.  Do not get stressed out!  Stress is terribly unhealthy, and has many more side-effects than indirect weight gain (which is does).  My roommate was a freak about schoolwork, and let himself get so worked up over every test that he would actually talk about them in his sleep.  This led to way too much studying, and studying mixed with stress leads to lots of study-snacking.  Study-snacking is an easy way to put on lots of weight: usually it involves large quantities of unhealthy food (chips, soda, candy, popcorn, etc) being consumed late at night, which is a one-two punch for an unhealthy disaster.  Study hard, and study often, but don’t let it get you too worked up.

Eating (and Sleeping) Habits:
This is the most obvious item on the list, but healthy eating habits are so rare in college, despite the fact that they are vitally important.  A typical day eating-wise for a college student might include waking up at 1pm, getting some “breakfast” (from my experience most people opt for omelets, with a side of home fries and bacon), going to class, getting some dinner with friends around 7pm (anything from pizza to steak and fries), and then going out drinking.  After the drinking, there’s usually some late-night eating around 2am, which is something like pizza, mozzarella sticks, chicken wings, or homemade PB&J sandwiches if the dining hall is closed.  Sounds great, right?  To be honest, yeah, it is.  But it’s also terribly unhealthy.  Why not wake up at a more reasonable hour, like 10am? Go to the dining hall and have a bowl of cereal and some fresh fruit.  Get some dinner around 8pm – opt for the baked potato instead of fries, and substitute chicken for steak from time to time.  Also, make sure to mix in some grains, with pasta, and some greens with side-veggies if you can.  Go out, but drink lightly.  Curb hunger pangs with some healthy snacks like dry cereal, tortilla chips, or pretzels.  Get to bed a decent hour.

Don’t take these warnings as forbidding you to have fun in college.  Staying out late, partying, drinking, and eating junk food from time to time are all part of the experience. Do it. Enjoy it. Just do it in moderation!